The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
technology hardware - electronics / computers / business equipment / mobile phones
Award
Agency
Client
Title
Category
Annual ID
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Best of Experiential & Immersive
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Visual Effects / Single
LONG LASTING RVIEWS
Agency: Publicis Conseil / Paris
Client: DARTY Category: Experiential / Customer Experience / CX
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Execution in Experiential & Immersive
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Use of Drama
Find Your Friends
Agency: Apple Marcom
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Menopause Mode
Agency: AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client: LG Brasil Category: Technology as a Creative Tool
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple Category: Sound Design
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Use of Technology
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Social Post / Real-time Response
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Experiential / In-person
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Direction / Single
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Production Design
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple Category: Craft / Art Direction
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Physical Product & Mobile Integration
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain Category: Use of Technology
Warren
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple Category: Music Videos
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Use of Humor
Find Your Friends
Agency: Somesuch / Los Angeles + Apple Marcom
Client: Apple Category: Casting / Real People
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain Category: Innovation / New Ideas in Health & Wellness
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple Category: Special / Practical Effects / Single
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Social Post / Single
Family-Proof Your Family
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: TV, VOD, & Online / 31-60 Seconds - Series
Don't Let Me Go
Agency: Apple Marcom + ICONOCLAST / Los Angeles
Client: Apple Category: Film & Video
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid
Client: Samsung Spain Category: Innovation / New Ideas in Technology
Shot on iPhone - Midnight
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft / Art Direction
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Cinematography / Single
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Online & Mobile
No Click, No Prompt
Agency: Dentsu Creative Brasil / Sao Paulo + Canon Brasil / Sao Paulo + Blend Audio / Sao Paulo + Take 2 / Sao Paulo
Client: Canon Brasil Category: Low Budget
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple Category: Craft / Storytelling
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple Category: Sound Mixing
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / Use of Media in Technology
Sleep With Rain
Agency: West BBDO / Los Angeles + Smuggler + Critical Mass / Calgary + AT&T
Client: AT&T Business Category: B2B Communications
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Innovation / New Ideas in Film
Wrong Kind of Busy
Agency: Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client: HP Category: Editing / Single
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple Category: Casting / Actor
Family-Proof Your Family: Coffin
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: TV, VOD, & Online / 31-60 Seconds - Single
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Content at the Speed of Culture
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Family-Proof Your Family
Agency: ALTO NY / New York + MJZ / New York
Client: Life 360 | Tile Category: Use of Humor
Memory Shots
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client: Kodak Category: Craft / Use of Technology
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola Category: Technology as a Creative Tool
Award:
2025 Experiential & Immersive Best of Discipline Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Best of Experiential & Immersive
Annual ID:
OS25_EX000G
Award:
2025 Moving Image Craft & Production Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Visual Effects / Single
Annual ID:
OS25_MI007G
Award:
2025 Direct Marketing Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Experiential / Customer Experience / CX
Annual ID:
OS25_DM002G
Award:
2025 Film & Video Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI002G
Award:
2025 Experiential & Immersive Gold Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS25_EX001G
Award:
2025 Experiential & Immersive Gold Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Experiential & Immersive
Annual ID:
OS25_EX005G
Award:
2025 Film & Video Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Use of Drama
Annual ID:
OS25_FI005G
Award:
2025 Film & Video Silver Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Find Your Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI011S
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
AlmapBBDO / Sao Paulo + Compañia / São Paulo + Ganso Music / São Paulo + 20DASH / Sao Paulo
Client:
LG Brasil
Title:
Menopause Mode
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT006S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client:
Apple
Title:
Flock
Category:
Sound Design
Annual ID:
OS25_MS015S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Craft / Use of Technology
Annual ID:
OS25_BE020S
Award:
2025 Social Media Silver Pencil
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM010S
Award:
2025 Creative Use of Technology Silver Pencil
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Experiential / In-person
Annual ID:
OS25_CT007S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Direction / Single
Annual ID:
OS25_MI013S
Award:
2025 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Production Design
Annual ID:
OS25_MI024S
Award:
2025 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Craft / Art Direction
Annual ID:
OS25_BE019S
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Physical Product & Mobile Integration
Annual ID:
OS25_IN025B
Award:
2025 Creative Use of Data Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Use of Technology
Annual ID:
OS25_CU014B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Warren
Category:
Casting / Actor
Annual ID:
OS25_MI046B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client:
Apple
Title:
The End of the Weeknd
Category:
Music Videos
Annual ID:
OS25_BE022B
Award:
2025 Film & Video Bronze Pencil
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Annual ID:
OS25_FI042B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
Somesuch / Los Angeles + Apple Marcom
Client:
Apple
Title:
Find Your Friends
Category:
Casting / Real People
Annual ID:
OS25_MI047B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW031B
Award:
2025 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client:
Apple
Title:
No Sweat
Category:
Special / Practical Effects / Single
Annual ID:
OS25_MI044B
Award:
2025 Social Media Bronze Pencil
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Single
Annual ID:
OS25_SM017B
Award:
2025 Film & Video Bronze Pencil
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS25_FI024B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Apple Marcom + ICONOCLAST / Los Angeles
Client:
Apple
Title:
Don't Let Me Go
Category:
Film & Video
Annual ID:
OS25_BS019B
Award:
2025 Creative Use of Technology Bronze Pencil
Agency:
Cheil Spain / Madrid + Samsung Spain / Madrid
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation / New Ideas in Technology
Annual ID:
OS25_CT018B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone - Midnight
Category:
Craft / Art Direction
Annual ID:
OS25_BE028B
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Cinematography / Single
Annual ID:
OS25_MI089M
Award:
2025 Music & Sound Craft Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Don't Let Me Go
Category:
Use of Licensed Music
Annual ID:
OS25_MS032M
Award:
2025 Health & Wellness Merit Award
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Online & Mobile
Annual ID:
OS25_HW054M
Award:
2025 Film & Video Merit Award
Agency:
Dentsu Creative Brasil / Sao Paulo + Canon Brasil / Sao Paulo + Blend Audio / Sao Paulo + Take 2 / Sao Paulo
Client:
Canon Brasil
Title:
No Click, No Prompt
Category:
Low Budget
Annual ID:
OS25_FI095M
Award:
2025 Interactive, Online & Mobile Merit Award
Agency:
Leo Germany / Frankfurt am Main
Client:
Samsung
Title:
Galaxy Time
Category:
Creative Use of Data
Annual ID:
OS25_IN052M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client:
Apple
Title:
Flock
Category:
Craft / Storytelling
Annual ID:
OS25_IG044M
Award:
2025 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client:
Apple
Title:
Flock
Category:
Sound Mixing
Annual ID:
OS25_MS052M
Award:
2025 Creative Use of Data Merit Award
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Commerce
Annual ID:
OS25_CU039M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Use of Media in Technology
Annual ID:
OS25_CT042M
Award:
2025 Branded Entertainment Merit Award
Agency:
West BBDO / Los Angeles + Smuggler + Critical Mass / Calgary + AT&T
Client:
AT&T Business
Title:
Sleep With Rain
Category:
B2B Communications
Annual ID:
OS25_BE065M
Award:
2025 Film & Video Merit Award
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Film
Annual ID:
OS25_FI125M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Accenture Song / New York + HP Inc. / Palo Alto + Prettybird
Client:
HP
Title:
Wrong Kind of Busy
Category:
Editing / Single
Annual ID:
OS25_MI083M
Award:
2025 Moving Image Craft & Production Merit Award
Agency:
Apple + O Positive / Santa Monica + Apple Marcom
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Annual ID:
OS25_MI112M
Award:
2025 Film & Video Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family: Coffin
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS25_FI060M
Award:
2025 Cultural Driver Merit Award
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Content at the Speed of Culture
Annual ID:
OS25_CD024M
Award:
2025 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client:
Apple
Title:
No Sweat
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI082M
Award:
2025 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Commerce
Annual ID:
OS25_DM083M
Award:
2025 Film & Video Merit Award
Agency:
ALTO NY / New York + MJZ / New York
Client:
Life 360 | Tile
Title:
Family-Proof Your Family
Category:
Use of Humor
Annual ID:
OS25_FI119M
Award:
2025 Health & Wellness Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Ho Chi Minh City + AMOK / Mechelen
Client:
Kodak
Title:
Memory Shots
Category:
Craft / Use of Technology
Annual ID:
OS25_HW073M
Award:
2025 Creative Use of Technology Merit Award
Agency:
Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Technology as a Creative Tool
Annual ID:
OS25_CT025M
Award:
2025 Design Merit Award
Agency:
Hornet / New York + Apple
Client:
Apple
Title:
Evergreen
Category:
Craft / Animation
Annual ID:
OS25_DE143M
